News

The Fourth Year of My Community begins with training
in Bogota, Colombia
PCI-Media Impact calls for participants to participate in 2008-09 Program

July 4, 2008 - PCI-Media Impact announced the beginning of the fourth My Community program in Latin America. The program will starts with a training in Bogota, Colombia on November 10-14, 2008. Application deadline is August 30, 2008.

For more information contact: Alexander Amézquita alex@pci-mediaimpact.org Tel: Quito, Ecuador: + 593 2-25-5-9012 or Mark Waters mwaters@pci-mediaimpact.org Tel: New York: +212 687 3366

Or view our Spanish Language Website at: http://es.mediaimpact.org or http://www.pci-mediaimpact.org/micomunidad

PCI-Media Impact Launches Radio Soap Opera in California
New radio soap operas focus on youth sexual health and offer support to migrants

June 24, 2008 – PCI-Media Impact , a global not-for-profit producer of TV and radio shows in over 25 countries, announced the U.S. premier of the first of four radio serial dramas to be broadcast by the Radio Bilingue network. Radio Bilingue, the Spanish language radio network, will air the programs on six radio stations in California and one in Arizona during the month of June. The program will also be available through its web stream.

The first series will focus on migration issues, with subsequent broadcasts to focus on sexual and reproductive health issues, masculinity/gender roles, and women’s health. The series was co-produced by PCI-Media Impact and El Centro Universitario del Sur (CUSUR) of the University of Guadalajara in Jalisco, Mexico.

The first drama, Al Otro Lado: Allá está el Dinero, Aquí la Vida (The other side: There is the money, here is life), focuses on a group of women in the twilight of their lives, some who have lived and worked in the US when they were younger. The women have started a cooperative-farm at home in Mexico and are asking the government with assistance in building greenhouses. Finally, without government support, they build the greenhouses themselves, with not a single man involved, as they are all working in the United States. The story provides practical information on government services for Mexican migrants and their families. The show was inspired by, written by and performed by a group of women working in one such cooperative. << read more in full press release >>

PCI-Media Impact Hosts My Community Media Training in Ecuador

Media Coalitions from across Latin America compete for seed funding

December 10, 2007 – PCI-Media Impact, a global not-for-profit producer of innovative TV and radio shows featured in over 25 countries announced the successful completion of a five-day media training that took place in Quito, Ecuador. The trainings, part of PCI-Media Impact’s innovative My Community strategy, were coordinated with the help of ALER (Latin American Association of Radio Education), a Latin America-based NGO that produces socially-responsible radio programs. << read more in full press release >>

Nine coalitions with representatives from Bolivia, Colombia, Ecuador, Guatemala, Mexico, and Venezuela participated in an intense series of media trainings devoted to r adio production and the principles of Entertainment-Education and social marketing. After the training participating coalitions were asked to design and submit their own proposals for a potential radio serial drama that PCI-Media Impact will fund and produce in 2008.

PCI-Media impact played host to the coalitions, arranging a series of workshops and seminars focused on teaching them how to design, produce and evaluate their own radio serial dramas. Beyond the more technical aspects of radio production, including serial drama methodology, character and message development, the participants were taught how to employ qualitative and quantitative tools to measure a serial drama’s success. Instructors also emphasized the need to identify community needs as part of formative research and the importance of identifying local partners – civic-minded organizations, NGOs or clinics – to help with program promotion, generate community support or assist with program outcomes, such as service-delivery and audience involvement.

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