What is PCI-Media Impact?
 For over twenty-years PCI-Media Impact has
captured people's imagination producing more than 75 shows
in 27 countries. Since 2004, we have created and produced
nearly 50 radio and TV programs reaching 153 million listeners
worldwide, and provided technical assistance to major foundations
and international organizations.
 PCI-Media Impact employs creative media
to improve health, promote human rights and foster social
change globally. Our entertaining programs carry research-based
and culturally sensitive messages that catalyze measurable
personal and community action. Working with the most experienced
local partners and technical and production consultants, the
radio and TV shows we produce combine the power of storytelling
with the reach of broadcast media.
Our Mission: Improve
health, promote human rights and bring social advancement
through the use of creative media
Our Issues:
PCI-Media Impact’s programs educate
and inspire people to make positive personal choices that
improve their health and place them on the path to social
and economic independence.
We focus on relevant local issues
that are critical to achieving progress embodied by the U.N.
Millennium Development Goals (MDGs), such as:
Our Strategy:
 Produce: We produce social change radio, television shows and new media programs
Train: We train individuals and organizations to use the power of broadcast media
 Advise: We provide a bridge between broadcast media and social change agents
Impact: We demonstrate effectiveness with measurable results
Our Approach:
 Focus on Entertainment: We help create stories
that entertain, enabling the audience to learn and relate
the characters to their lives. This self-identification has
been proven to lead to behavior change.
 Effective Media Delivery: We select the
best delivery method to reach the audience, including radio,
television, print, internet, mobile messaging and music.
 Research Grounded:
We use research, monitoring, and evaluation to refine and
evolve our programs. learn more
 Culturally Relevant: PCI-Media Impact relies on the value of local knowledge and
community participation to create programs that resonate with
audiences.
 Power of Local
Partners: PCI-Media Impact works
with local media and NGO groups to produce, air, and sustain
programs with health and poverty messages. Learn more
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